Creating a new communication medium to tell a beautiful story about a beautiful human being and a world class footballer Mo Salah, A story to bring all Egyptians together and spread a unity message was our core own idea behind the A 100 million loves #100millionsstrong initiative.
The amount of love towards Mo made the project easy to accomplish despite of the long distance, nights and days
Away from politics, and daily stress, we created this initiative with the help of Adidas to bring Egyptians together and celebrate unity with the world class footballer Mo Salah.
A ball which was signed by different Egyptians from different social classes to motivate, inspire, show love for Mo
“A 100 million loves”
in cooperation with
Silver green Productions
Creative Director: Marwan Hussein
Managing Director: Mohamed Abdallah
Director : Manal Awad Elgendy
Dop: Ahme Zanfal
Executive Producer: Ayman Naguib
Producer: Amr Mokhtar
And Moustapha El Halawany مصطفى الحلواني
Edit & Subtitles :
Kamal EL Mallah