To celebrate & highlight the launch of Discovery Reserve and the 50th Anniversary of the moon landings, DoStuff worked directly with the ABR1 team to curate, coordinate, produce, promote, and execute an epic 50 Years to the Moon event at the Liberty Science Center the week of the 50th Anniversary. Taking direction from AB R1 team and Dentsu, doNYC’s concept and execution transformed NJ’s Liberty Science Center into a lunar escape filled with engaging creative, lighting, music, and activations.
More than 150 lined up before the event kicked off (and over 300 total patrons showed up) to sample Budweiser Discovery Reserve, enjoy light fare from Hudson Hall, take space-themed photos, and snag a takeaway hand-screened tote bag.
300+ Total Attendance
40 Cases Samples
Custom colorful event creative that fit the theme, and represented the brand
100% of branded glassware left with guests
Brewery chat with Jeremy Duncan filled to capacity
Mind-altering projection mapping of archival NASA/space footage on top of the Budweiser Bow-tie
300 custom-creative, hand-screened tote bags distributed
Out-of-this-world photo booth w/ over 375 shared photos/gifs shared from the event
Bites from local eatery, Hudson Hall
Epic playlist and DJ set by Jess Dye of High Waisted
Custom lighting and sound package
An immersive experience that lead to new love and brand loyalty