Dear Ocean – RFSU

BRIEF: Create an idea that should support sustainable tourism connected to water. PROBLEM & INSIGHT: Condoms flushed down the toilet during higly touristic seasons are harming marine life. The condom packaging on the other hand, usually gets thrown in the…

Dear Ocean - RFSU

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BRIEF:
Create an idea that should support sustainable tourism connected to water.

PROBLEM & INSIGHT:
Condoms flushed down the toilet during higly touristic seasons are harming marine life. The condom packaging on the other hand, usually gets thrown in the bin. By a small tweak in the functional design we can encourage a behavioural change.

SOLUTION:
DEAR OCEAN by RFSU – a limited edition resealable condom packaging. Making it easy to throw condoms in the bin. This along with an integrated campaign using the tension in sex to create buzz and move the customer from one behaviour to another while starting a conversation about waste in the ocean.

AWARDS
– One Show / The Young Ones, ADC Merit, 2020

TEAM:
Ivan Trip
Josefin Nilsson
Karolina Lundin
Alice Huldt
Sanna Nielsen
Matilda Helsing
Linnea Lindgren
Jibril Hassan

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