PROBLEM & INSIGHT:
Condoms flushed down the toilet during higly touristic seasons are harming marine life. The condom packaging on the other hand, usually gets thrown in the bin. By a small tweak in the functional design we can encourage a behavioural change.
DEAR OCEAN by RFSU – a limited edition resealable condom packaging. Making it easy to throw condoms in the bin. This along with an integrated campaign using the tension in sex to create buzz and move the customer from one behaviour to another while starting a conversation about waste in the ocean.
– One Show / The Young Ones, ADC Merit, 2020