ENERGY BAR YOKANGO

ENERGY BAR YOKANGO is an old but completely new product. This energy bar for young people is Yokan, a traditional Japanese dessert that is seen as an old-fashioned sweet for the elderly, evolved. To show it as a perfect sweet…

ENERGY BAR YOKANGO

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ENERGY BAR YOKANGO is an old but completely new product. This energy bar for young people is Yokan, a traditional Japanese dessert that is seen as an old-fashioned sweet for the elderly, evolved.
To show it as a perfect sweet for active young people, the shape was made highly portable, and graphics appealing to young people were added to the package. Energizing ingredients including ginseng and cordyceps were added applying the wisdom of eastern medicine.
It created media buzz and sales rose 1400% from the previous year. The Yokan rebranding targeting young people was successful.

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