BT has been invited to participate into deal groups’ national conferences for their advisers and show a 60 second video about the company.
This will first be used at Fortnum whose conference theme is Adapt at Speed, then updated to other companies and themes as needed.
The objective is to reinforce the BT brand with this key group of advisers and influence the key brand attributes of innovation and leadership, as well as making BT known for supporting advisers.
I choose the soundtrack, all stock videos and designed the intro with smoke/spectrum colouring as well as the 3D interface build for BT Panorama in After Effects. In Premiere Pro, I added some colour filters to make the look consistent throughout the video and some sound treatment was aded for a better experience.