How This Deal Changed Nike Forever

Thanks to Fabulous for sponsoring this video. Start building your ideal daily routine! The first 500 people who click on the link will get 25% OFF Fabulous Premium: https://thefab.co/athleticinterest Here’s the crazy story of a deal that changed the course…

How This Deal Changed Nike Forever

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Thanks to Fabulous for sponsoring this video. Start building your ideal daily routine! The first 500 people who click on the link will get 25% OFF Fabulous Premium: https://thefab.co/athleticinterest

Here’s the crazy story of a deal that changed the course of the sports industry and shaped a whole generation’s love for football.

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⏱ Timestamps
00:00 Hook
01:10 The Country of Football
02:37 Through the Eyes of Brazilians
03:54 Nike Conquers Football
06:20 Kickbacks & Mickey Mouse
08:05 The Last Time Adidas Owned The World

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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