Jaguar Alive Technology

Jaguar Alive Technology, Shanghai and Beijing. 2013 Leading Agency. Pico TBA. C The Scenographer presents: Creative Director: Alberto Sanseverino Abstract Two four-day Jaguar Alive Technology events held recently in Shanghai and Beijing created a lot of buzz in automotive circles.…

Jaguar Alive Technology

Source

0
(0)

Jaguar Alive Technology, Shanghai and Beijing. 2013
Leading Agency. Pico TBA. C
The Scenographer presents: Creative Director: Alberto Sanseverino
Abstract
Two four-day Jaguar Alive Technology events held recently in Shanghai and Beijing created a lot of buzz in automotive circles.
I was privileged to have been allowed to design the event and help Jaguar create higher brand awareness with the public. Audience in both cities were presented with cutting-edge interactive experiences inside the high-tech Jaguar Dome. The Dome’s concept was centered on the four different components of ‘Jaguar Alive’ technology: ‘Body’, ‘Soul’, ‘Drive’ and ‘Enjoyment’. Each section of the display revolved around one of these key themes and created curiosity and further engagement. For ‘Body’, an actual Jaguar XJ car was placed within the central zone of the Dome. The corresponding aluminum frame was installed directly above the vehicle, showcasing its lightweight technology and delivering a unique visual impression to visitors. The ‘Soul’ section featured Jaguar’s Intuitive Control Technology. Three interactive transparent screens with detailed information about the Jaguar XF model were placed in front of the vehicle’s dashboard. Visitors were invited to play with the touchscreens and use gestures to control them.

0 / 5. 0

Leave a Reply

Your email address will not be published. Required fields are marked *