We took a new, unknown name and created a seamless brand experience across all channels. In-store, our rotating instore displays made the product unmissable. We drove sampling with extraordinary product dispensers and branded trolley-mounted cups so shoppers could snack while they shopped. We also took our activation ideas out to concerts in the UAE and KSA. Our playful, interactive stands featured games and optical illusions that drove brand engagement and created a user-generated buzz across social media platforms.