Microsoft Teams & Columbia Records

We created a marketing partnership with Columbia Records to help support and create buzz around Noah Cyrus’s first record launch, which aptly included a single called “Teams”. Microsoft Teams was the collaboration tool used by Noah’s production team to communcate,…

Microsoft Teams & Columbia Records

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We created a marketing partnership with Columbia Records to help support and create buzz around Noah Cyrus’s first record launch, which aptly included a single called “Teams”. Microsoft Teams was the collaboration tool used by Noah’s production team to communcate, chat, text and talk during the creation, execution and launch of the album. We created a contest called “Externship” that allowed the winner to help create the album cover design and also be part of Noah’s productions team. We followed the winner through busy day taking notes, iterating on designs and becoming integral member of Noah’s production team. From NY to LA and up until the successful launch event at the Troubador in LA, she was involved in all aspects of the record launch. It was a great way to showcase how marketing partnerships can be successful, and a great way to showcase Microsoft Teams.

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