After a long time indoors, the first rays of summer are calling. For SS20, O’Neill takes you back to its roots on the California gold coast. Jump in the car and hit the road in search of new adventures and good vibes. Time, schedules and ‘having to be somewhere’ can wait.
Summertime in California is all about racing across the beach, surfing the waves and blasting your summer beat. It’s about taking wrong turns, discovering something new and meeting cool people along the way. Who needs directions anyways?
Live the moment, take the picture, find your summer around the corner.
Models: Freddie Ascroft, Imogen Caldwell,
Gara Arias, Pamela Ramos, Xavier Roger
Photographer: Asher Moss
DOP: Pierre Castillo Bernad
Art Director: Claudia Dader
Stylists: Susie Summer and Carlee Wallace