Reshaping Content for a Reorganized Sports Calendar

COVID-19 has changed the world as we know it and may have ripple effects on the sports calendar for years to come. Marketers and media professionals alike are looking at their campaign schedule or content calendar and trying to get…

Reshaping Content for a Reorganized Sports Calendar

Source

0
(0)

COVID-19 has changed the world as we know it and may have ripple effects on the sports calendar for years to come. Marketers and media professionals alike are looking at their campaign schedule or content calendar and trying to get their bearings: what is still relevant, how have audience priorities shifted, and when to plan for business as usual. Hear from leading content strategists as they dissect current content trends, explore how to adapt strategy, and discuss when/what to start planning for sports return. Featuring Sarah Crennan (Yahoo Sports), Lyndsay Signor (NBC Sports), Marc Kohn (Overtime) and Tod Plotkin (Green Buzz Agency).

0 / 5. 0

Leave a Reply

Your email address will not be published. Required fields are marked *