I’m your host David Bain and once a week I’ll be delving into chat marketing tips, tools and case studies, reviewing new Mobile Monkey features and conversing with chat marketers leading the way in this brave new world.
In this episode, we’ll be diving in to when and where to use chatbots – mapping different parts of the customer journey to different chat marketing strategies.
When considering when to use chatbots, rather than diving straight in to the technology, I think that it’s important to start off with considering your current customer journey: How you’re attracting new users, how you’re convincing users to engage with you, how you’re converting conversations to customers and how you’re retaining customers and turning them into brand evangelists by delighting them.
In order to give you examples of when to use certain types of chatbots, I had a great conversation with Virginia Nussey, Director of Marketing here at Mobile Monkey. I started off by asking Virginia for her views on when and where to use chatbots. Enjoy!